The Ultimate Guide: How to Make Money with a Mechanical Bull

Mechanical bulls aren’t just for bars and rodeos—they’re a profitable business asset that can generate income in many creative ways. If you’re a business owner considering purchasing a mechanical bull, this guide will show you all the ways to monetize it and maximize your return on investment.

1. Party & Event Rentals (The Most Common Approach)

The most straightforward way to make money with a mechanical bull is renting it out for events. Party rental companies make great money offering mechanical bulls for:

  • Birthday Parties (kids, teens, adults)

  • Weddings (fun addition to receptions)

  • Corporate Events (team-building or company parties)

  • School Fundraisers & Carnivals

  • Fairs & Festivals

  • Fraternity & Sorority Parties

  • Church & Community Events

How to Price Rentals:

  • 2 hours: $400

  • 3 hours: $600

  • 4 hours: $800

  • Discounts for weekday rentals

2. Nightclub & Bar Partnerships

Bars and nightclubs love interactive entertainment that keeps customers engaged and buying drinks. Offer local venues a weekly mechanical bull night with a profit-sharing model or a flat rental fee.

  • Charge $500-$1,000 per night

  • Offer contest nights (customers pay to ride and compete for prizes)

  • Have the bar promote your rental with drink specials

3. Install It in a High-Traffic Location (Passive Income)

If you own a mechanical bull, you can install it in a permanent location and make money per ride. Some profitable locations include:

  • Malls (set up a fun attraction in the food court or entertainment zone)

  • Arcades (integrate it with other interactive games)

  • Amusement Parks & Theme Parks

  • Family Entertainment Centers (trampoline parks, bowling alleys, etc.)

  • Indoor Sports Complexes

How Much Can You Make Per Ride?

  • Charge $5 per ride (2-3 minutes per ride)

  • 100 riders per day = $500 daily revenue ($15,000/month)

  • Weekend peak times can double profits

4. Rent It to TV Shows, Movies & Music Videos

Production companies often rent mechanical bulls for TV shows, films, and music videos. You can list your bull on industry rental sites like ShareGrid or Giggster.

How Much Can You Charge?

  • $1,000-$3,000 per day for TV, film, or commercial shoots

  • Extra charge for transportation and setup

5. Set Up a Mobile Rodeo Business

Take your mechanical bull on the road and charge per ride at different venues. Travel to festivals, state fairs, and tourist hotspots.

Example Pricing Model:

  • $5-$10 per ride (3-4 minutes per rider)

  • $25 for unlimited rides per person

  • Bonus: Sell photo souvenirs of riders ($10 per picture)

6. Add It to an Escape Room or Axe-Throwing Business

If you already own a thrill-based business like an escape room, axe-throwing venue, or paintball field, adding a mechanical bull can increase foot traffic and revenue.

  • Offer combo packages (bull rides + axe throwing for $50 per person)

  • Charge $5-$10 per ride for drop-in customers

7. Create a VIP Experience at Music Festivals & Concerts

Music festivals and outdoor concerts are goldmines for mechanical bull rides. Set up a VIP bull-riding experience and charge festival-goers per ride.

  • $10 per ride or $25 for three rides

  • Offer branded merchandise (hats, shirts) for extra revenue

8. Add Sponsorships & Branding for Extra Cash

If you’re placing your mechanical bull in a high-traffic area, you can sell advertising space on the bull or inflatable mat.

  • Example: Local businesses pay $500/month to have their logo on the bull’s body or air mattress.

9. Western-Themed Airbnb or Glamping Sites

If you own a short-term rental property, adding a mechanical bull can make it stand out. People love unique Airbnb experiences, and a bull ride can be a major draw.

  • Charge an extra $50 per stay for unlimited bull rides

  • Market it as a “Rodeo Ranch Experience”

10. Host Mechanical Bull Competitions

Create recurring bull-riding competitions in your area. Charge an entry fee and give away a small prize.

  • $20-$50 entry fee per rider

  • Offer a cash prize for the longest ride

  • Partner with bars and venues to host events regularly

How to Get Started with Your Mechanical Bull Business

  1. Buy a Quality Bull – Look for durability, safety features, and customization options

  2. Market Your Business – Use Facebook ads, Instagram, and local event listings

  3. Offer Online Booking – Make it easy for customers to reserve online

  4. Build Partnerships – Work with bars, party planners, and event venues

Final Thoughts

A mechanical bull isn’t just a fun ride—it’s a profit-generating asset with unlimited potential. Whether you choose rentals, event hosting, or a permanent setup, you can turn your bull into a money-making machine year-round.

🚀 Ready to start your mechanical bull business? Visit USA Mechanical Bulls to get your own custom bull today!

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